September 4th, 1957 was Ford’s “E-Day”.
Ford had hyped up propaganda for their Edsel for a year.
The consumers were in a frenzy to buy one.
Edsel was overpriced, poorly made, and it was a recession.
The car’s grille was enormous, because it was vertical.
The critics said it looked silly, and the consumers believed them.
Eighteen versions of the Ford...
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