Sophistry Then and Now

The shameless art of modern sophistry has its roots in ancient Greek philosophy notably a school of philosophers whose only goal was to persuade by means deceptively. Their expertise was using favorite words whose meaning they reduced to the absurd in order to deceive and fool the public by ingenious misuse of clever rhetoric. This fallacious influence still survives and unknowingly impacts our daily lives. Today we know them as advertisers – but don’t be fooled, they’re still liars.