Steven has a role in one of the spots for that campaign. His participation in the Interns spots is reduced. We are looking at alternatives for marketing strategy and that is what the Interns campaign represents, ... We are always looking for ways to represent our brand value. We have an ongoing relationship with Steven. Also, [the] 'Dude, you're getting a Dell' tag line will be sticking around -- it is in the Interns spots now.
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We're increasingly applying the Internet to our entire business, from component design to end-user support, in the process making it easier to do business with Dell, enhancing relationships with customers and suppliers and reducing costs for all of us,
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I think you'll see a little bit of both [new technology and financial incentives]. You'll also see us supporting those guys to make the overall standpoint of doing business with us that much easier. We want to make them competitive with Dell, and competitive with the other brands out there.
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
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Idleness is not doing nothing. Idleness is being free to do anything.
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