That same innovation, that same engineering, that same talent applied where we don't run up against the fact that Microsoft got this monopoly, and boom! We have 75 per cent market share,

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It's high time we officially recognized it with this promotion,

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Whether people will buy a device just to watch video - it's not clear, ... So far the answer's been no, because there are several devices out which play video and none of them has been successful yet. So, um - so far, nobody's figured out the right formula.

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We're baffled that a settlement imposed against Microsoft for breaking the law should allow, even encourage, them to unfairly make inroads into education -- one of the few markets left where they don't have monopoly power,

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Our transition to Intel processors is going very well, and our music business just experienced another quarter of outstanding growth.

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Some people didn't like the old mouse. We have many faults, but we listen. We are moving from what some people called the worst mouse to the best mouse in the industry,

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I think it's hard to overestimate the plate tectonic movement of this deal, ... I think it's just the beginning.

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So if they want to raise the prices, it just means they're getting a little greedy.

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Demand for iMac exceeded our most optimistic forecasts.

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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

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I heard some hisses. Au contraire. I think it's the best browser on the platform.

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Look, we have to get this thing under a thousand dollars. But we can afford to pay up to that because we have to live with these things for five years. We don't want to buy something that's going to be obsolete in nine months.

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It is not clear that buying songs over the air makes economic sense. I am skeptical because of the cost...but we will see.

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I want to put a ding in the universe.

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We're thrilled to have concluded the best year in Apple's history.

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Maybe it's telling you to revert back to a Macintosh.

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Anyone can subscribe. You don't even need a Mac.

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John is a force of nature.

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We completely missed the boat on CD-read/write drives, ... We completely blew this one.

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It's time to move on,

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What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

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WE PULLED IT OFF.

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