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Simple, Hot and Deep
Simple, Hot and Deep
An entrepreneurs creed
I learned this phrase from working with Trip Hawkins indeed
That's the key to a good consumer product
make it easy to navigate, sleek in design and just this side of crazy
Make it feature rich and customizable
Give the consumer the controls so it's not lazy
It's the fantasy of control that drives a consumers engagement and enjoyment, that relevant detail lost on many a developers deployment
As a producer I see it time and again
they get lost in bad interface and endless steps to get to the end
Trip isn't always right, he was responsible for the single button mouse on the MAC. And us experienced PC users make bawdy remarks about that and a few wise cracks.
But Trip is a genius and inspirational to boot.
And I listen intently whenever he opens that chute
Because the nuggets of truth and refined thought that pour out
are gold mine worthy, have no doubt.
Simple, hot and deep. Artimus (C) Susan Manley 10/05/2023
Copyright ©
Susan Manley
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