Estée Lauder believed strongly in a personal touch (literally—applying lotions and lipsticks to faces) and in word-of-mouth marketing. Her mantra was, “Telephone, telegraph, tell a woman."
*Toman is an old Persian gold coin.
Entrepreneur Estée Lauder. Foundation, concealer, and powder. Advertising worth more than toman*: "Telephone, telegraph, tell a woman."
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