I was watching CNN during the riots of Los Angeles a couple of years ago and they were showing video footage of a mob looting a radio shack. Running out of the radio shack was hi-fis, video cameras and everything they could pick up. But the radio shack was right next to a Macintosh dealership which had powerbooks in the window. And it was untouched. So here these incredible valuable portable very, very powerful computers was sitting untouched behind an unbroken shop-window while the poor people steal Sony Walkmans. I felt that was so sad, and so indicative of our real problem.

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In the end we beat them with Levi 501 jeans. Seventy-two years of Communist indoctrination and propaganda was drowned out by a three-ounce Sony Walkman. A huge totalitarian system has been brought to its knees because nobody wants to wear Bulgarian shoes. Now they're lunch, and we're number one on the planet.

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XBox appeals to the oldest demographic of the three consoles. Generally, Nintendo appeals to a much younger audience. Sony has covered the gamut from pre-teens to people in their 30s. Microsoft is trying to make their appeal to a younger demographic because there is a lot of money to be made among younger players.

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