The success of the first two releases confirms that SAW is a franchise that will continue to have legs for a very long time. The movies combine action, suspense and gore while taking us into the mind of one of the most memorable madmen in horror movie history. While the success at the box office gave SAW II momentum for its home video release, we also ensured that it stood out at retail with unique packaging and an extensive marketing and promotional campaign. With the Valentine's Day opening, we were able to pull out all the stops on a unique overall marketing program that gave the release great visibility leading up to street date.
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The worst of madmen is a saint run mad.
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Toward the accomplishment of an aim, which in wantonness of atrocity would seem to partake of the insane, he will direct a cool judgement, sagacious and sound. These men are madmen, and of the most dangerous sort.
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Since the dawn of time there have been those among us who have been willing to go to extraordinary lengths to gain access to that domain normally reserved for birds, angels, and madmen.
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To think the world therefore a general Bedlam, or place of madmen, and oneself a physician, is the most necessary point of present wisdom: an important imagination, and the way to happiness.
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When we start deceiving ourselves into thinking not that we want something or need something, not that it is a pragmatic necessity for us to have it, but that it is a moral imperative that we have it, then is when we join the fashionable madmen, and then is when the thin whine of hysteria is heard in the land, and then is when we are in bad trouble.
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Intellectual despair results in neither weakness nor dreams, but in violence. It is only a matter of knowing how to give vent to one's rage; whether one only wants to wander like madmen around prisons, or whether one wants to overturn them.
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Ambition is a drug that makes its addicts potential madmen.
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The vast majority of human beings dislike and even dread all notions with which they are not familiar. Hence it comes about that at their first appearance innovators have always been devided as fools and madmen.
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All, men my madmen, the unwholesome wind With whistler's cough contages, time on track...
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The vast majority of human beings dislike and even actually dread all notions with which they are not familiar... Hence it comes about that at their first appearance innovators have generally been persecuted, and always derided as fools and madmen.
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The most dangerous madmen are those created by religion, and people whose aim is to disrupt society always know how to make good use of them on occasion.
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Materialists and madmen never have doubts.
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