There is an insistent tendency among serious social scientists to think of any institution which features rhymed and singing commercials, intense and lachrymose voices urging highly improbable enjoyment, caricatures of the human esophagus in normal and impaired operation, and which hints implausibly at opportunities for antiseptic seduction as inherently trivial. This is a great mistake. The industrial system is profoundly dependent on commercial television and could not exist in its present form without it.

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Danger lies in the writer becoming the victim of his own exaggeration, losing the exact notion of sincerity, and in the end coming to despise truth itself as something too cold, too blunt for his purpose -- as, in fact, not good enough for his insistent emotion. From laughter and tears the descent is easy to sniveling and giggles.

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One who is too insistent on his own views, finds few to agree with him.

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One who is too insistent on his own views finds few to agree with him.

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