It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.

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What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis.

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As deaths have accumulated I have begun to think of life and death as a set of balance scales. When one is young, the scale is heavily tipped ...

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Edwards Deming

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It is not necessary to change. Survival is not mandatory.

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It is not enough to do your best you must know what to do, and *then* do your best.

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Learning is not compulsory but neither is survival.

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I don't know much about death and the sorriest lesson I've learned is that words, my most trusted guardians against chaos, offer small comfort...

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Rational behavior requires theory. Reactive behavior requires only reflex action.

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Learning is not compulsory... neither is survival.

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If you can't describe what you are doing as a process, you don't know what you're doing.

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Management by results is confusing special causes with common causes.

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The job can't be finished only improved to please the customer.

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