They prefer brands that are perceived as hip and popular but not too commercial. One of our keys to success will be connecting with consumers on their terms using their technology.
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Although the underlying operating performance in the third quarter met our overall expectations, our fundamentals still need to be much stronger. As we discussed last week with the investment community, we expect to make meaningful progress going forward by simplifying our portfolio, aggressively attacking costs, and increasing investments behind key brands.
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Unless a love of virtue light the flame, Satire is, more than those he brands, to blame; He hides behind a magisterial air He own offences, and strips others' bare.
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A laser-like focus on our customers and brands is at the heart of our plan to put Ford on offense and become America's Car Company again. Having all of our agency partners in one building will provide the collaboration we need to help make it happen.
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People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.
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Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason - because some people like them. It's the same with baseball statistics.
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'Animal Parts in Your Herbal Supplement??? Have you read the label on your herbal supplements lately? Despite their natural image, certain brands of supplements contain 'raw animal parts.' In a letter to the New England Journal of Medicine, Dr. Scott A. Norton reported that one product explicitly listed 17 cow organs, including lungs and brain matter. Other manufacturers, however, used terms that may slip by the average label-reader. For instance, Dr. Norton noted the consumer may not realize that 'hypothalamus' refers to brain tissue or that 'orchis' refers to bulls' testicles. Currently, there are no federal safety regulations to protect consumers who use herbal supplements.'
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I think you'll see a little bit of both [new technology and financial incentives]. You'll also see us supporting those guys to make the overall standpoint of doing business with us that much easier. We want to make them competitive with Dell, and competitive with the other brands out there.
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