My effort has been to narrate exposes of the leather trade in India and the meat industry in the US and even spearhead a petition drive against the annual seal hunt in Canada where baby seals are beaten bloody on ice for their fur. I have used my celeb status to fire off letters, pose for posters and motivated designers to create animal friendly fashions and even urged advertisers to stop using unwilling animal actors to sell products. And I will continue to work for the cause, whatever it takes.'
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A lot of advertisers lined up to throw money at this stuff because they were caught up in the hysteria about the Web. But now they want to know how you make money selling a 1.59 bottle of dish detergent on the World Wide Web.
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We all make Madison Avenue to be the big, bad wolf, but Evelyn and those women who had inner lives were not manipulated by the advertisers.
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Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
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If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
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