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Advertiser Quotations

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The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.

+Fav | Go to Quote / Comment | E B (Elwyn Brooks) White |

I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.

+Fav | Go to Quote / Comment | John O'Toole |