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Advertising Target Audience
Watching Television as any of
us does i asked myself this
question
How come our current government regarding television advertisements targeting audiences is focused
on big corporation companies
Wishes or seeks to place such
high value on protecting children
from fast food chain and fizzy drink
advertising
Yet the same protection doesn't
apply to our vulnerable elderly
My Mother religiously watches
ITV 3 and it doesn't take a detective
or genius to figure out why
As she is of pension age and so
to is the type of program scheduled
on it
And in between quarterly on the
hour the advert breaks loop on
repeat virtually the same as the
programs themselves
A multitude of charities with
different causes in search
of just £2 a month or most
prized of all a donation to be
left in your will
Because is it not the child but parent
who both picks and purchases
the shopping from the store
A child doesn't cook or shop
they merely eat or drink what's
placed in front of them
But a pensioner all alone sat
at home with no friends or family
to call upon is fair game if deemed
to be of fair and sound mind
As long as they have money and
it's for a charitable cause then
what's the problem no harm no
foul
In fact if anything we are actually
providing them a service and doing them a favor by making them feel good and worthy once again
But if the same rules then apply could
the same defense be used or inferred
Otherwise what's the difference between
the aged and the young or for that
matter charities and corporations
Copyright ©
Christopher Flaherty
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