Odorama At the Feelies, 2554
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'How beauteous mankind is! O brave new world,' - William Shakespeare, The Tempest.
Odorama was first introduced in the film Polyester (1981) by John Waters using scratch-and-sniff technology. Audiences were given cards when they entered the cinema, each with 10 different scents, marked and numbered. At various points in the movie, a number would flash onscreen, the cue for the audience to scratch the corresponding scent. Odorama was born and was used in several movies at the time. It seems logical to assume it would be introduced in the Brave New World. Huxley remarked about "man's almost infinite appetite for distractions" and he held the view that people are controlled by those that inflict pleasure not pain.
There was a buzz about the cinema in London 2554
with something brave, something new and outrageous in Cinema World.
The movies had morphed from sight and sound in surround-sound panorama
to the feelies, movies with the sense of touch and feel.
You grabbed the knobs in the hand rests to feel what was on srceen.
Warm, cold, sharp and smooth permeated through your being on cue.
Electronic senses of love and hate, happiness, fear and terror
transmitted via knobs and nerves to brain sensations.
But now two other senses were about to be delivered to the movie goer - Smell and Taste.
Tiny sprays in you headrests delivered squirts of odor into nose and mouth,
on cue with what was happening on the screen.
You could smell the roses, taste the gore, be overwhelmed with smells of war.
You really felt that you were right in there, hearing, seeing, feeling, smelling and tasting.
All five senses, tantalized on cue, really made a difference,
for a Brave New World in Cinema in 2554.
Copyright © John Anderson | Year Posted 2017
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