Heinz 57

Henry Heinz made ketchup (First called catsup) long ago, Plus a host of other products - Some you'd be surprised to know. On a train in New York City, Henry saw an ad for shoes; There were 21 styles mentioned, Quite a catchy lure to use. Since he sold a lot of products, (Over 60, so they say) He picked 57, which is what Their label says today. He just liked the way it sounded - In the brain that number sticks - So it's been that way forever, (Or since 1896.) That's the second fact I learned At the museum* about Heinz, But the first one really threw me As a writer of some lines. On the early cans and bottles, When he started in the biz, Heinz included an apostrophe - The catsup was Heinz's. Doesn't Heinz sound so much better? Sometimes advertising moves Borrow some poetic license So their product name improves! *Heinz History Center in Pittsburgh