Many a small thing has been made large by the right kind of advertising.
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We live in a society whose whole policy is to excite every nerve in the human body and keep it at the highest pitch of artificial tension, to strain every human desire to the limit and create as many new desires and synthetic passions as possible, in order to cater to them with the products of our factories and printing presses and movie studios and all the rest.
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Man, I see in Fight Club the strongest and smartest men who've ever lived. I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off.
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There is a class of colored people who make a business of keeping the troubles, the wrongs, and the hardships of the Negro race before the public. Having learned that they are able to make a living out of their troubles, they have grown into the settled habit of advertising their wrongs-partly because they want sympathy and partly because it pays. Some of these people do not want the Negro to lose his grievances, because they do not want to lose their jobs.
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We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.
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We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
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Advertising is the rattling of a stick inside a swill bucket.
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An advertising agency is 85 percent confusion and 15 percent commission.
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We view the recent Yahoo! sell-off as overdone. We believe anyone investing in Yahoo! on the belief that the Internet represents a good advertising medium is missing the story.
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One ad is worth more to a paper than forty editorials.
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Advertising has got us working jobs we hate, so we can buy shit we don't need.
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All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
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Gov. Bush has some explaining of his own to do. Such as how did $2.5 million in negative advertising paid for by a special interest very close to him suddenly appear in the waning days of Super Tuesday? How did the governor allow contributors, the Pioneers, to sleep over in his mansion in Texas? Why did he solicit contributions from a three-year-old? The difference between Al Gore and George Bush is that Al Gore wants to reform the system.
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Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.
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Advertising is the modern substitute for argument its function is to make the worse appear the better.
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The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
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Several years before birth, advertise for a couple of parents belonging to long-lived families.
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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
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Advertising is a valuable economic factor because it is the cheapest way of selling goods, especially if the goods are worthless.
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In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
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Advertising is a racket...its constructive contribution to humanity is exactly minus zero.
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Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of vocabulary and syntax to mislead their weak minds.
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Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
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The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
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The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars.
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Advertising is the most potent influence in adapting and changing the habits and modes of life affecting what we eat, what we wear, and the work and play of a whole nation.
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Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
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Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.
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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
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