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Call It Whatever You Want
It's the marketers in the room
Who must be in a state
We have a wine with a name
Impossible to articulate
There are basic rules to obey
When creating a brand
Simple, one or two syllables
Easy to remember and understand
Google, Lego, Cotton-On
Whatsapp, DHL, Bard
Nerf, Typo, and Shell
They work, cos they're not that hard
And the winemaker’s with us tonight
Brad, with his entourage
Will he agree with this assessment?
Or insist it's sabotage!
Bit-and-for-wag-thing
Brute-and-formatage
I've been practising all week
And the correct pronunciation is still at large
However, let me tell you one thing
That's not easily found today
When you've got a perfect product
Marketing becomes child's play
You can call it what you want,
You can dress it up as a clown
When your wine's as good as Brad's
You get to wear the golden crown
So please, enjoy tonight
Taste and savour every option
Because it's always an unforgettable evening
When you're drinking Buitenverwachting
Copyright ©
Barrie Bramley
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