WORDY EPISODE OF MIRACLE ON 34TH STREET

Macy’s Corporate Herald Square 38 Years tenure Marketing Advertising Campaign Between Rivals Macy’s and Gimbel’s Buyers Lunch Conversation Discussion Macy’s Strategy Gimbel’s motive Before Ma y’s present Gimbels represent Macy’s Spy Gimbels Macy’s found Gimbel’s campaign complex No figure out End result Macy’s CEO sent an outward Company Wide email No discussion of Macy’s business to Gimbels Miracle on 34th Street actually lived Finale