Ethos
One of the three modes of persuasion in rhetoric (along with Pathos and logos). Ethos is appeal based on the character of the speaker. An ethos-driven poem relies on the reputation of the author.
[n] the distinctive spirit of a people or an era; "the Greek ethos"
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Related Terms
acculturation, assumption, attitude, axiology, behavioral norm, body of ideas, body-build, brand, business ethics, cast, character, characteristic, characteristics, civilization, climate, climate of opinion, code, code of ethics, code of morals, common be