The success of the first two releases confirms that SAW is a franchise that will continue to have legs for a very long time. The movies combine action, suspense and gore while taking us into the mind of one of the most memorable madmen in horror movie history. While the success at the box office gave SAW II momentum for its home video release, we also ensured that it stood out at retail with unique packaging and an extensive marketing and promotional campaign. With the Valentine's Day opening, we were able to pull out all the stops on a unique overall marketing program that gave the release great visibility leading up to street date.

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Let me tell you a story. The day after Columbine, I was interviewed for the Tom Brokaw news program. The reporter had been assigned a theory and was seeking sound bites to support it. Wouldn't you say, she asked, that killings like this are influenced by violent movies? No, I said, I wouldn't say that. But what about 'Basketball Diaries'? She asked. Doesn't that have a scene of a boy walking into a school with a machine gun? The obscure 1995 Leonardo Di Caprio movie did indeed have a brief fantasy scene of that nature, I said, but the movie failed at the box office, and it's unlikely the Columbine killers saw it. The reporter looked disappointed, so I offered her my theory. Events like this, I said, if they are influenced by anything, are influenced by news programs like your own. When an unbalanced kid walks into a school and starts shooting, it becomes a major media event. Cable news drops ordinary programming and goes around the clock with it. The story is assigned a logo and a theme song; These two kids were packaged as the Trench Coat Mafia. The message is clear to other disturbed kids around the country: If I shoot up my school, I can be famous. The TV will talk about nothing else but me. Experts will try to figure out what I was thinking. The kids and teachers at school will see they shouldn't have messed with me. I'll go out in a blaze of glory.

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Haven't you learned anything from that guy that gives those sermons in church? Captain What's-his-name. We live in a society of laws, why do you think I took you to see all those Police Academy movies? For fun? Well I didn't hear anybody laughing! Did you

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Pictures are for entertainment, messages should be delivered by Western Union.

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Karate is a form of martial arts in which people who have had years and years of training can, using only their hands and feet, make some of the worst movies in the history of the world.

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My movie is born first in my head, dies on paper; is resuscitated by the living persons and real objects I use, which are killed on film but, placed in a certain order and projected on to a screen, come to life again like flowers in water.

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The making of a picture ought surely to be a rather fascinating adventure. It is not; it is an endless contention of tawdry egos, some of them powerful, almost all of them vociferous, and almost none of them capable of anything much more creative than credit-stealing and self-promotion.

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I made some mistakes in drama. I thought the drama was when the actors cried. But drama is when the audience cries.

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A film is - or should be - more like music than like fiction. It should be a progression of moods and feelings. The theme, what's behind the emotion, the meaning, all that comes later.

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Even in India the Hindi film industry might be the best known but there are movies made in other regional languages in India, be it Tamil or Bengali. Those experiences too are different from the ones in Bombay.

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The treatment of African and African American culture in our education was no different from their treatment in Tarzan movies.

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For me, the cinema is not a slice of life, but a piece of cake.

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Movies are one of the bad habits that corrupted our century. Of their many sins, I offer as the worst their effect on the intellectual side of the nation. It is chiefly from that viewpoint I write of them -- as an eruption of trash that has lamed the American mind and retarded Americans from becoming a cultured people.

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Film spectators are quiet vampires.

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When we were growing up and saw a Ray Harryhausen movie, we were interested in how it was done. But thank God we got to go through the magic of seeing it before we knew how it was done. You were able to get this beautiful, pure, visceral response to something without knowing too much about it.

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The popularity of disaster movies expresses a collective perception of a world threatened by irresistible and unforeseen forces which nevertheless are thwarted at the last moment. Their thinly veiled symbolic meaning might be translated thus: We are innocent of wrongdoing. We are attacked by unforeseeable forces come to harm us. We are, thus, innocent even of negligence. Though those forces are insuperable, chance will come to our aid and we shall emerge victorious.

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After my father had seen me in five or six things, he said, Son, your mother and I really enjoyed your recent film, and I must say that you're a lot like John Wayne. And I said, How so? And he said, Well, you're exactly the same in all your roles. Now, as a modern American actor, that's not what you want to hear. But for a guy who watched John Wayne movies and grew up in Iowa, it's a sterling compliment.

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There is no more interesting place in the world to meet characters than a movie set. If you have lost anybody anywhere and don

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Having a thirteen-year-old in the family is like having a general-admission ticket to the movies, radio and TV. You get to understand that the glittering new arts of our civilization are directed to the teen-agers, and by their suffrage they stand or fall.

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All television ever did was shrink the demand for ordinary movies. The demand for extraordinary movies increased. If any one thing is wrong with the movie industry today, it is the unrelenting effort to astonish.

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Film as dream, film as music. No form of art goes beyond ordinary consciousness as film does, straight to our emotions, deep into the twilight room of the soul. A little twitch in our optic nerve, a shock effect: twenty-four illuminated frames a second, darkness in between, the optic nerve incapable of registering darkness.

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Becoming a producer enables you to empower yourself, to make the film that you want to make. I have desires to make movies - I have movies I'm developing, and things that I'm interested in.

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The only way to get rid of my fears is to make films about them.

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The one regret I have about my own abortions is that they cost money that might otherwise have been spent on something more pleasurable, like taking the kids to movies and theme parks.

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The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters -- there is no alternative but to fill the screen; otherwise there would be an irremediable void. That's why the slightest technical hitch, the slightest slip on the part of the presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.

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I hate it when people pray on the screen. It's not because I hate praying, but whenever I see an actor fold his hands and look up in the spotlight, I'm lost. There's only one other thing in the movies I hate as much, and that's sex. You just can't get in bed or pray to God and convince me on the screen.

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Films can only be made by by-passing the will of those who appear in them, using not what they do, but what they are.

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In good films, there is always a directness that entirely frees us from the itch to interpret.

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One of the grotesqueries of present-day American life is the amount of reasoning that goes into displaying the wisdom secreted in bad movies while proving that modern art is meaningless. They have put into practice the notion that a bad art work cleverly interpreted according to some obscure Method is more rewarding than a masterpiece wrapped in silence.

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Around 5th and 6th grade I thought Dean Martin was the coolest guy in the world; he was a great singer, had his own television show and acted in movies.

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