The Letter X

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But 'X' sure has its limitations! “It’s not meaningful as an identity,” Michael Rock, 64, a partner at 2x4, a branding consultancy based in New York and Beijing, said of the new 'X' logo. “It’s meaningful as a negation or a cancellation. A crossing out.”

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What's with this 'X' perplex? It marks the spot to dig for treasure It marks a crossing out A signature for the illiterate A cheeky peck on lips An addendum end to a letter penned Its shorthand for when you cannot remember For whom you cannot name or reveal For what you cannot be bothered to spell In scrabble its score is 8, second highest embodying is rarity. Its only saving grace is that it remains the same whatever way you spin it, up and down and round about. Let's show X and Mr X the eXit.

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Gershon Wolf

Date: 7/26/2023 8:24:00 PM

If so, then Elon Musk has nailed it: ~ The X-Twitterer