Ford Edsel Debut Day

September 4th, 1957 was Ford’s “E-Day”.
Ford had hyped up propaganda for their Edsel for a year.
The consumers were in a frenzy to buy one.
Edsel was overpriced, poorly made, and it was a recession.

The car’s grille was enormous, because it was vertical.
The critics said it looked silly, and the consumers believed them.
Eighteen versions of the Ford Edsel were unheard of at that time.
This program cost Ford Company two hundred and fifty million dollars.

A 1957 Edsel in good shape today could cost around $47,000.
Back in the day the versions with all the bells and whistles were $4700.
So if you have one, you might be able to recoup your loss.
But you still might hear people make fun of the silly grill.
Copyright © | Year Posted 2022

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Leffanta Avatar
January 4, 2022 at 11:28 AM
But getting the damn thing out of the garage in one piece could be a problem . . . .
Krutsinger Avatar
January 4, 2022 at 11:32 AM
True enough
Cunningham Avatar
January 3, 2022 at 2:09 PM
Wow, if you had one today you'd be laughing all the way to the bank. Hope your new year is off to a good start. Tom
Krutsinger Avatar
January 3, 2022 at 2:10 PM
That is for sure Tom
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