Still Thinking of Publishing A Book?
by Paul Schneiter
I appreciate Marilene Evans' contribution to this topic.
In an earlier article, I explained why a writer should take a deep breath before contracting with a do-it-yourself publisher if the writer's objective is to make money.
In sum, I said editorial service will cost about $5,000 and marketing will be about the same (could be more, could be less depending on the size of the book and the services authorized). Even with a royalty of $4 per book, a writer must sell 250 books just to recover his/her investment of $10,000, let alone make a profit. How often does that happen? Within a flea's eyelash of never.
Some publishers make a big thing out of "you keep 100% of royalties." They are able to say that because they make their money by providing editorial and marketing services, which are often overpriced. Royalty income is a non-issue. What does that tell you about how many people they think will buy your book? Never mind that they keep telling you about your book's "great potential."
This leads to a "moment of truth" point. All of the risk is on the writer; the publisher has no "skin" in the transaction. He is on the way to the bank the moment a writer contracts for his (or her) services.
Publish a book as a money-making venture using a D-I-Y publisher? Forget it, not unless you were a fly on the wall on the wedding night of Prince Harry and Meghan Markle and you plan to write a full report.