Word of Mouth

One of the oldest from of advertising the world has ever seen Based on reputation of a person, either good or bad It can be kind of slow or right threw a town like wildfire Put one out of business or wipe the slate clean Be the best news in the world or it can be pretty sad One thing about it, it will never expire Several years back, I was living in a small cow town It was in West Texas, the only thing that changed was the breeze Everyone knew everyone's business, but still they would talk Had only one sidewalk to roll up when the Sun when down Most everyone's attitude was do as you please Years went by time never changed on the court house clock Old man Livingston, had the hardware store and mercantile Sold guns, coyote traps, even had some knitting yarn Most everything under the Sun, probably had some moonshine in the basement If you stayed there long enough he would make you a deal Even had cats to get rid of mice in your barn Told a traveling sign painter one day, " I am the advertising department" The sign painter pulled up in an old station wagon jalopy of a rig Filled with half empty paint cans, saw the old sign outside "Mr Livingston, your old sign could use some paint from what I see" "No Sir, on advertising I am not very big" "See folks from around these parts know me far and wide" "I will tell you my secret and I think that you will agree" "See the first time they come in, they try to get me in the end" "They think that they are going to get a bargain" "And I even throw in some things for the wife" "Then I figure up the total, Damn Livingston I thought that you were a friend" "I give them a big old screwing, they are still trying to get even" "And that way Son, I have them coming back for life"