Call It Whatever You Want

It's the marketers in the room Who must be in a state We have a wine with a name Impossible to articulate There are basic rules to obey When creating a brand Simple, one or two syllables Easy to remember and understand Google, Lego, Cotton-On Whatsapp, DHL, Bard Nerf, Typo, and Shell They work, cos they're not that hard And the winemaker’s with us tonight Brad, with his entourage Will he agree with this assessment? Or insist it's sabotage! Bit-and-for-wag-thing Brute-and-formatage I've been practising all week And the correct pronunciation is still at large However, let me tell you one thing That's not easily found today When you've got a perfect product Marketing becomes child's play You can call it what you want, You can dress it up as a clown When your wine's as good as Brad's You get to wear the golden crown So please, enjoy tonight Taste and savour every option Because it's always an unforgettable evening When you're drinking Buitenverwachting