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In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.

+Fav | Go to Quote / Comment | Daniel J Boorstin |

There are moments when, faced with our lack of success, I wonder whether we are failures, proud but impotent. One thing reassures me as to our value: the boredom that afflicts us. It is the hall-mark of quality in modern men.

+Fav | Go to Quote / Comment | Edmond de Goncourt |