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As happened with tobacco, health warnings about meat eating are multiplying, and awareness of the environmental effects of meat production is rising. Just as cigarettes lost their allure, meat is losing its social cachet in some countries. Food marketers in the United Kingdom estimate that 2 million people in that country are strict vegetarians. More important, the number of people limiting meat in their diets is rising rapidly. An estimated 6 million people in the United Kingdom dine on meatless meals most of the time.

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