Logopoeia is Ezra Pound's term for poetry that works through the connotations, associations, and tonal overtones of words rather than through sound alone or vivid imagery alone. It depends on the reader's awareness of language in context: a word's history, social flavor, irony, or multiple meanings all shape the effect. Pound contrasted it with melopoeia (music of the words) and phanopoeia (the image thrown on the mind).
Example
He said "home" with a banker's smile,
turning comfort into contract,
so the old word wore new suspicion.