Gimmick
[n] any clever (deceptive) maneuver; "he would stoop to any device to win a point"
[n] something whose name is either forgotten or not known
Related Information
Synonyms
device, dohickey, dojigger, doodad, doohickey, gismo, gizmo, gubbins, hickey, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, twist
Related Terms
action, ad hoc measure, affair, anagnorisis, angle, answer, apparatus, architectonics, architecture, argument, art, artful dodge, article, artifact, artifice, atmosphere, background, bag of tricks, blind, bluff, bosey, catastrophe, catch, characterization