Word Of Mouth
One of the oldest from of advertising the world has ever seen
Based on reputation of a person, either good or bad
It can be kind of slow or right threw a town like wildfire
Put one out of business or wipe the slate clean
Be the best news in the world or it can be pretty sad
One thing about it, it will never expire
Several years back, I was living in a small cow town
It was in West Texas, the only thing that changed was the breeze
Everyone knew everyone's business, but still they would talk
Had only one sidewalk to roll up when the Sun when down
Most everyone's attitude was do as you please
Years went by time never changed on the court house clock
Old man Livingston, had the hardware store and mercantile
Sold guns, coyote traps, even had some knitting yarn
Most everything under the Sun, probably had some moonshine in the basement
If you stayed there long enough he would make you a deal
Even had cats to get rid of mice in your barn
Told a traveling sign painter one day, " I am the advertising department"
The sign painter pulled up in an old station wagon jalopy of a rig
Filled with half empty paint cans, saw the old sign outside
"Mr Livingston, your old sign could use some paint from what I see"
"No Sir, on advertising I am not very big"
"See folks from around these parts know me far and wide"
"I will tell you my secret and I think that you will agree"
"See the first time they come in, they try to get me in the end"
"They think that they are going to get a bargain"
"And I even throw in some things for the wife"
"Then I figure up the total, Damn Livingston I thought that you were a friend"
"I give them a big old screwing, they are still trying to get even"
"And that way Son, I have them coming back for life"