Manischewitz Blackberry Sangria Chevere
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Manischewitz Blackberry Sangria Chèvere’
Manischewitz wines are made and bottled under strict
Rabbinical supervision of The Union of Orthodox
Jewish Congregations of America, the mark of quality
that signifies adherence to Orthodox Union guidelines
This sweet, fruity wine is bursting with the essence of
Freshly harvested dark, ripe, and juicy sweet blackberries
This has been a family favorite since I was a small child
My great grandfather Gustavo from Spain had always served
his own masterful rendition, of the Jewish drink at holidays
He called it his very own masterpiece “Jugo De Passion De Christo”
Manischewitz Blackberry Sangria Chèvere’ is what I called it
A magnificent taste, always savoring the flavor of every sip~
Article
In the 1940s, the enterprising owners of the
Monarch Wine Company, based in Brooklyn set out
to create an affordable kosher wine to sell to the
one-and-a-half million vibrant Jewish immigrants who
settled in New York City the previous few decades
New York City’s Jewish population peaked in the 1950s
These immigrants were looking not only for a better life in
America but also, to practice their religion freely
This meant they’d be looking for a kosher wine
Monarch saw an opportunity to be the player in the market
For the first twenty or so years of the wine’s life
Manischewitz was a brand known only by the Jewish community
Everything changed in the 1960s when the “Man, Oh Manischewitz”
commercial starring, Sammy Davis Jr. premiered
He sang about how wonderful the wine was
The commercial and phrase became a viral hit
Apollo 17 astronaut Gene Cernan was recorded during his spacewalk
Saying “Manischewitz, look at that go! Did you see that?”
During the Apollo mission it was reported that Cernan often used
“Manischewitz” as an exclamation or as a substitute for swearing
Today, Manischewitz wine is made by Constellation Brands
It is still as ubiquitous as ever on festive holiday tables
My family still serves up my proud great grandfather Gustavo's
Jugo De Passion De Christo, Manischewitz Blackberry Sangria Chèvere’
bing.com
*translation chèvere’ meaning cool
*translation Jugo De Passion De Christo
meaning The Passion of Christ Juice
Written 8/1/22
Copyright © I Am Anaya | Year Posted 2022
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