Ford Edsel Debut Day

September 4th, 1957 was Ford’s “E-Day”. Ford had hyped up propaganda for their Edsel for a year. The consumers were in a frenzy to buy one. Edsel was overpriced, poorly made, and it was a recession. The car’s grille was enormous, because it was vertical. The critics said it looked silly, and the consumers believed them. Eighteen versions of the Ford Edsel were unheard of at that time. This program cost Ford Company two hundred and fifty million dollars. A 1957 Edsel in good shape today could cost around $47,000. Back in the day the versions with all the bells and whistles were $4700. So if you have one, you might be able to recoup your loss. But you still might hear people make fun of the silly grill.