Dead Air

The DJ shuts the fader by mistake, yet speaks his words in slick and practised tones, but doesn’t hear them coming through his ’phones, berates himself: That’s quite a gaffe to make. That’s five whole seconds, nothing but dead air. I’ve dropped a clanger. This is just not done! The programme’s live, it’s not a trial run. The punters might retune and go elsewhere. But more important is that what we give distracts, amuses, offers light, bright, trite. Dead air is not an option. Get it right! They need our pap: it tells them how to live. Although this little lapse is but a blink, it might just give the punters time to think.