In a political sense, there is one problem that currently underlies all of the others. That problem is making Government sufficiently responsive to the people. If we dont make government responsive to the people, we dont make it believable. And we must make government believable if we are to have a functioning democracy.
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The reason that truth is stranger than fiction is that fiction has to have a rational thread running through it in order to be believable, whereas reality may be totally irrational.
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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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The reason most people never reach their goals is that they don't define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.
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To be persuasive, we must be believable; to be believable we must be credible; to be credible, we must be truthful.
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Oprah has power because Oprah is believable. People do not believe the beef industry. Shouldn't we be more concerned about the first amendment rather than protecting powerful agribusiness?
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To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.
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