'There's no greater temptation than to use a protest to vent the frustration and anger that we all feel in the face of atrocity. Sometimes it feels really good to blow off steam at animal abusers and people who defend them. But the purpose of a demonstration is not to make us feel good. If we present the public with an image of animal activists as angry/hostile/crude, we have sacrificed the good of the animals for our own gratification.'

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