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Action Figures

They could not call them dolls. Because they were afraid of little boys’ reactions to the word doll. So Mattel named their boy dolls ACTION FIGURES Gave them swords, guns, capes, boots. It was a billion dollar idea, Almost as good as Barbie. Maybe better.

Copyright © | Year Posted 2018




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Date: 7/30/2018 7:56:00 AM
Still got my action men from over fifty years ago, happy days, in the US he was known as GI Joe.
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Caren Krutsinger
Date: 7/30/2018 12:03:00 PM
Yes, Tom, um. That one might date you a bit. There have been thousands since then, but tens of hundreds of thousands of Barbies.
Date: 7/29/2018 5:55:00 PM
ah, yes! the power of good advertising! wonderful observation, caren...
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Caren Krutsinger
Date: 7/29/2018 7:39:00 PM
I watched the history of Mattel one day, and I was delighted when they mentioned this little strategy.

Book: Reflection on the Important Things